Wednesday, 8 August 2012

PRADA | Fall/Winter 2012/13 Ad-Campaign

A virtual labyrinth of fantasy and reality is the set for Prada's autumn/winter campaign, photographed by Steven Meisel. Shifting camera angles and an endless depth of field create a playful illusion of perspective and proportion, recalling the setting for a videogame. Occupying the space on multiple levels characters in the foreground appear magnified, while others recede into the dsitance like virtual princesses poised for combat. The models' unified gaze creates a seductive focus.

Blocks of coordinated colour created by clothing, dip-dyed hair and furniture produce a chromatic architecture for fashion avatars. The effect of the campaign is a new take on beauty and a futuristic vision of fantasy and desire.

Selections by ANDREA JANKE Finest Acccessories

Photo Credits/Source: © PRADA


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